complexity to clarity

CONTENT CREATION.
SALES STRATEGY.
MARKETING EXPERIMENTS.

In order to educate prospects, persuade people, establish thought leadership, and convert people from followers to customers, you need to begin with quality content.

We help you produce quality content that generates demand, creates leads and closes business. Grow your business with scheduled, measured production processes. 

Connect with customers and prospects. Compel people to take action. Create buzz about your company in the press and on social media. Find leads, boost sales and raise prices. 


About you and us

Whether you’re a B2C or a B2B organization, you need to produce articles, blog posts, videos, presentations, webinars, case studies, customer interviews, infographics and more. 

This content keeps you top of mind when prospects and customers search for you and the kinds of solutions/products/services you offer.

Synapse helps with strategy, design, art, copywriting, web development and production services for creating great content. We supplement your efforts with creative support and execution that gets content produced, published on the web, and in the hands of your prospects.

Philip dunn

President

My Story . . and it relates to yours.

I’m a wordsmith and a storyteller living in this modern age where every person and business is an information publisher and educator. I also happen to be the son of a master graphic artist (Mom) and a brilliant computer programmer (Dad).

In my own business, I struggled with finding the time to craft my message and get it out to the right people who need my help with email campaigns, social media support, articles, case studies, white papers, etc.

I found that my thoughts and actions were so immersed in my own business that I couldn’t identify accurately with my prospects and clients. I was so into marketing jargon and theory that I couldn’t directly relate to their day-to-day issues. Plus, I didn’t have the time to pay attention to my own stuff while working on client projects.

Sound familiar?

Then I discovered another writer and business thinker who had a fresh perspective on what I was trying to do.

He helped me re-craft my messaging, engage my audiences, and drive more business at higher rates.

My guess is that’s what you want, as well – more attention, more trust, more engagement and more sales at higher profits.

 

A third-party expert team helps. I know from experience.  

Reliable. experienced. consistent.

"

“When you find a reliable, experienced freelance team like Synapse, it's often cheaper, quicker and less complicated than doing it in-house.”
Wona Chung Marketing Director
DemandTec

"

“As engineers, we are continually challenged with communicating our talents, capabilities and services. Synapse understands our needs as well as the customers' and effortlessly communicates with them in accordance with our guidelines and business desires.”

Eric Peacock, President
{i} Iocene Technology Corporation

"

“We handed Synapse an enormous, highly complex writing job that they handled beautifully. The project required conference calls, review cycles, and revisions. They didn’t miss a beat.”
Gwenn Marie, Creative Director
Coombs Media

6 Quick Tips for Marketing Directors that Need to Shine

Almost every business we deal with upgraded to a clean, responsive, 1-page-style site.   PROBLEM! Now everyone has a great looking site, and it’s difficult to stand out. So it’s back to the basics. Writing and persuasion, whether it’s for a case study, landing page, email campaign, video or some other piece of marketing collateral,

Read More »

6 Content Development Tips for Marketing Directors from “Early to Rise”

These are quick but powerful: Here’s the original article: http://www.earlytorise.com/how-to-sell-anything-including-your-ideas-and-yourself/ “The message is about the reader and his interests, needs, and desires, not you and your wants.” “It should contain some significant promise of benefits (again to the reader), implicit or stated.” “The benefits should be concrete — easy for your reader to imagine.” “Any

Read More »

6 Marketing Director Dilemmas

I just got off of a call with a prospective client who works as a marketing director at a big technology firm. He’s got problems. And I listened. I had to resist the urge to gush about our qualifications, work samples, and references. But it was worth it, because I got some clear insights into

Read More »

contact info

Phone

+1 949-244-9440

Email Adress

pdunn@synapsehub.com

Main Office

200 Promontory Drive West, Newport Beach, CA 92660

write us a massage

READ OUR LATEST BOOK

Today’s media landscape is shaping and confusing the minds of young people at warp speed. Even adults trained in critical thinking and academic analysis get frustrated with the incessant noise and suspect claims that flow freely across the multi-channel, multi-device media world.

One of the big problems is that advertising and persuasion mechanisms are baked right into the product, and it’s now easier than ever to insert it, track it, retarget consumers and generally dupe people into misinformed positions in order to cultivate:

  • Buying decisions
  • Political decisions
  • Medical decisions
  • Financial decisions
  • Lifestyle choices
  • And other related drivers of everyday living and long-term planning

The upcoming generation of consumers is facing some of the smartest, most irresistible messaging techniques in history.

The platforms that control information presentation algorithms have a significant amount of control, as well (Facebook, Google, Amazon, Apple).

By the time you finish this book and course you’ll:

  • Have the ability to analyze and combat advertising strategies and be intentional about your consumer choices
  • Possess critical thinking skills that allow you to examine the motivations, economics and powers behind 1) entertainment, 2) news and 3) advertising media.
  • Have the ability to lucidly debate and explain the modern media landscape
  • Make better life decisions based on a clearer view of how the media world works

As you understand how the goals of digital media, print, broadcast, social media, advertising and influence groups are intertwined, you’ll be able to guide your life choices and make more aware, less emotionally driven decisions (decisions that are often crafted by people outside of your own intentions, aspirations and goals).

You’ll be able to understand and resist MEDIA COLLUSION.

If you or your kids want to learn about how the media works, this is the book for you. It’s a thorough but very light and readable view into the world of advertising, internet tracking, TV history, mind control and all kinds of other fun stuff.

Media Collusion Book Reviews

This is a FANTASTIC read! I have been in the marketing industry for 28 years and have run Vision Media for the last 16 years. (Media Buying Firm) I wish I had this book for all of our clients and for our newest hires. In a time where shady advertising is all over the place, I bought two copies, one for my 18 year old that is heading to college and wants to be in advertising, and one for my Junior that wants to work at my company. Over my time, the industry has had tectonic shifts, and this is a great road map for my kids and anyone in the industry. I am hoping this will give my kids a leg up in college on what is really going on in the industry. Great stuff!

Steve R.

Finally – an updated, accessible book on how the media and advertising work in today’s web-connected world. I wish they taught this stuff in college.

Tim M.

I love the Mark Twain quote from the beginning of the book: “If you don’t read the newspaper you are uninformed, if you do read the newspaper you are misinformed.” Easy read. Super in-depth information. It’s rare that you learn this much from a book that’s not bogged down in academic-speak.

Kate H.

If you or your kids want to learn about how the media works, this is the book for you. It’s a thorough but very light and readable view into the world of advertising, internet tracking, TV history, mind control and all kinds of other fun stuff. What’s really cool is that you can see examples on YouTube as you go through the text. Seems like absolutely every TV and advertising moment has been archived on YouTube!

Jeff H.

Finally a scholarly book on how to recognize fake news. Fun, easy read. And WOW! What an eye opener. I think I’m going to go on a media diet.

Justine A.

Great book. I gave it to my son so he can get insights into the media machine before he heads off to college. God knows what the tenured professors are teaching these days. Maybe he can argue with them better with a little expert/insider info.

Laura S.

Stakeholders in media are wagging the dog...Whenever I'm reading an article on Buzzfeed or have the TV news on in the background, I've got this little "media collusion" voice in the back of my head. The book got me thinking about how the sausage is made and how each of the media players (from influence groups and publishers to advertisers and YouTube stars) has a stake in the game.

Jason G.

I didn't realize media collusion ran so deep and just how coordinated it was. Phil Dunn's book just keeps the revelations coming, and it's never slow or boring. It's hard to conclude that one side of anything he explores (buying decisions, politics, financial options, lifestyle choices, etc.) is right or wrong. And I think that's good. It is great to know, however, what techniques are being deployed so that we don't get suckered by them. So, it's a fun read, an exciting read and an extremely useful read. I highly recommend it.

Jack F.

I'm teaching a mass media college course in the fall and was looking for something like this to supplement that class. This is an updated, accessible book on how the media and advertising work in today's web-connected world. The best part is the author's authentic voice. I wish they taught this stuff in college--oh that's right, I will be teaching it!

Lisa M.

If you or your kids want to learn about how the media works, this is the book for you. It’s a thorough but very light and readable view into the world of advertising, internet tracking, TV history, mind control and all kinds of other fun stuff. What’s really cool is that you can see examples on YouTube as you go through the text. Seems like absolutely every TV and advertising moment has been archived on YouTube!

Tom T.

If the Fonz could make people get library cards, who knows what the Internet is doing. Excellent treatment of today’s “hot-button” topic. I’m going to recommend this book for curriculum at my daughter’s school. The teachers might learn something, too. I sure did.

John P.

Money, money, money and mo money. The whole media system laid out in the book makes you think long and hard about who the real suckers are. It's us! Great advice: "Follow the money"

Scot L.

Very good read. The examples within are an education, too. I never knew Archie Bunker and Meathead were feeding me propaganda! 😉

Michael B.

Five stars. This is a really great tool and resource. Easy to read and loaded with practical wisdom.

Pam W.

Really interesting insights from people who actually work in the advertising, marketing, social media marketing, and media worlds. I’m going to refer back to this every time I see something suspicious on the web or on the boob tube.

Victoria T.