6 Quick Tips for Marketing Directors that Need to Shine

Almost every business we deal with upgraded to a clean, responsive, 1-page-style site.   PROBLEM! Now everyone has a great looking site, and it’s difficult to stand out. So it’s back to the basics. Writing and persuasion, whether it’s for a case study, landing page, email campaign, video or some other piece of marketing collateral,

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6 Content Development Tips for Marketing Directors from “Early to Rise”

These are quick but powerful: Here’s the original article: http://www.earlytorise.com/how-to-sell-anything-including-your-ideas-and-yourself/ “The message is about the reader and his interests, needs, and desires, not you and your wants.” “It should contain some significant promise of benefits (again to the reader), implicit or stated.” “The benefits should be concrete — easy for your reader to imagine.” “Any

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6 Marketing Director Dilemmas

I just got off of a call with a prospective client who works as a marketing director at a big technology firm. He’s got problems. And I listened. I had to resist the urge to gush about our qualifications, work samples, and references. But it was worth it, because I got some clear insights into

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